Croton Cross

With only 9 pro-level cyclocross events in the US, my founding partner John D’Agostino and I were looking to leap out of the starting gate with high production values, experienced staff, and thoughtful touches from start to finish to set the tone for Croton Cross as a reckonable peer to these established events.

Now in its third year (2024), Croton Cross has seen a 15% participant growth YOY and has cemented itself as a landmark event in the northeast cycling scene.

In establishing the initial brand concepts, a bold, high contrast colorway was chosen to be both eye catching and yet offer a wide flexibility. The venue is situated on the shores of the Hudson River, and gave inspiration for a simple yet strong wave iconography to provide the brand an opportunity to create immediate recognition.

Beyond just the look and feel, much work was done on the backend to produce compelling documentation for all stages of the event, including partnership decks, permitting & agency documents, and detailed athlete guides. Pairing our professional level documentation with exceptional course design and dedication, our two person team have been able to punch well above our weight as a new production.