Branding & Creative Direction
Logos & Identity Packages
Whether it’s a rebrand or building from the ground up, the important thing is standing out from the crowd both on and off the bike.
My identity packages focus on legibility in monochrome, then use a splash of color to create a fully realized concept.
2022 Grant’s Tomb Crit
Logos, branding, course signage, and event marketing content for NYC’s largest annual amateur bike race.
Event branding focused on utilizing bold and simple iconography, building a foundation for following years, with an eye towards enabling fans and event participants to create their own content to promote the race.
Creative Direction for CRCA’s 2022 Season
A series of concept sketches for the 2022 CRCA Club Series. Primary focus was on “retro” and “handmade” design concepts.
